Exactly as described, this is the human-assigned label given to a specific benchmark entity at creation time. Because entities map to real physical test points on the chassis, a clear naming convention here rather than relying on the numeric row index is what keeps a shelf with dozens of test entities interpretable to whoever reviews results months later. For example, naming an entity "Gen-Uplink-3-1" immediately tells a technician which physical port it represents without cross-referencing the port ID field separately.